"Rock ‘n’ roll is a very narrow band, really. You have to care and you have to identify. It’s not about poetry. It’s about a visceral connection. Sometimes it’s hard to get to that stuff."
- Adam on recording new music, 2014
did you know
The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.