"It's a hard call to turn a supermarket and a casino into a cathedral but that's what we're trying to do. To find the spirit in the machine. We live in a neon time and we're trying to make it magical. And it's not trying to be smart-arse or ironic."
- Bono, 1997
did you know
In U2's early days when picking nicknames for each other, one of Bono's earliest was "Bon Smelly Arse".