"Vertigo is deceptively simple. That riff, you can think, 'Aw yeah, another rock song.' It doesn't become great the first time you hear it. It becomes great the thousandth time you hear it. And that's true of a lot of rock riffs. So we have to get the density of exposure for that to be a hit."
- Bono, 2005
did you know
The photograph made by Anton Corbijn for The Unforgettable Fire album cover was basically copped from somebody else's photograph (a picture of Moydrum Castle). It ended up in costing U2 some money.