"Really, videos are not much fun to do. They are really quite boring. We try as much as possible to limit them to a day or half a day, if we can get away with it. One way that we keep it amusing for ourselves is when we get a chance to do something that's kind of surreal or completely over-the-top."
- The Edge on the Sweetest Thing videoclip, 1998
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.