"Apple made sense. It's the coolest company around and there was no money changing hands. We all agreed it was the right company to work with and we could both benefit from this relationship. Of course, there was grumbling from what you might call the militant wing of the U2 fan base. They accused us of selling out."
- Larry on teaming up with Apple for the U2 iPod
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is English: "Attention, Baby," is the literal translation.