"We used to hype ourselves to a ridiculous degree. We're building ourselves up, holding out for a record deal that gives us what we want - total artistic control, allied with the marketing power of a big company."
- Bono, September 1979
did you know
The song Heartland is about a trip Bono and Adam made after the Joshua Tree tour through America by car, they passed many placed and states and Heartland contains phrases of Bono's journey of that trip.