"When you sing, you have to open yourself up, you have to be raw. And you have to reveal yourself, and sometimes it's very difficult for me to listen to that back, because it might not be as macho as you see yourself."
- Bono, 2002
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.