"I’d really, really have to believe in the thing, I don’t want to be that guy on the posters: ‘Buy this guitar’ and all that crap. I’ve talked to a few companies over the years. Plus, I’ve had a lot of people do custom stuff for me—that’s different. Again, I don’t want to be a poster guy in music shops."
- Edge on why he never endorsed a guitar, 2005
did you know
U2 was the fourth rock band to be featured on the cover of Time magazine (following The Beatles, The Band, and The Who), who declared that U2 was "Rock's Hottest Ticket".