"We really became U2 not so much through our records but through our concerts and shows. And I think that’s where to look these days."
- The Edge, 2019
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.