"It’s a lame idea that if you’re an artist, you can’t be smart at commerce. Or if you care about the world’s poor, that you can be smart in philanthropy but stupid in business. It is ludicrous."
- Bono, 2014
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.