"It's never about competing with other bands. We compete with ourselves, with the idea of not becoming crap like everyone else does."
- Bono on How To Dismantle An Atomic Bomb, 2005
did you know
In the song 'Zooropa' there are a number of advertising slogans in the lyrics like 'Vorsprung Durch Technik' (Audi), 'Be all that you can be' (the Army), 'Eat to get slimmer' (Slim-Fast) and 'Fly the friendly skies' (United Airlines).