"We want to sell records. We want to be big. Independent labels are all very well, but mostly they preach to the converted. We don't want to be a cult."
- Bono, September 1979, prior to having a record deal
did you know
The title of the song '11 O'Clock Tick Tock' refers to a meeting Bono should have had with a friend but missed. The friend put up a note saying 11 O'Clock Tick Tock.