"You can't repeat yourself. You can't rely on things that have been done before by anybody else, you've got to find new territory. So every time we go into the studio and every time we sit down to start talking about a live production, we ask ourselves the same question: 'What's never been done?'"
- The Edge on the 360 tour
did you know
The lyric "3:33 when the numbers fell off the clock face" from Unknown Caller is a reference to the Bible verse Jeremiah 33:3. Bono refers to it as "God's phone number".