"There's a check list.. in some ways, and that's not to devalue what we do.. we realize we only get one shot to engage with people. That's always been at the root of what we do is we just want to make sure that first impression is the right one and we've got something of interest."
- Adam, 2023
did you know
Some reports say Edge was named by Bono because Dave was always on the fringe of things. Other stories suggest Bono gave him the name because of the sharp lines and angles of his face when he was a teenager.