"You don't compete between the records. It's how well they connect with people. At the time you're writing the songs, hoping that they connect with people and then you move on."
- Adam, 2020
did you know
The Unforgettable Fire album title is a reference to "The Unforgettable Fire"—an art exhibit about the atomic bombing of Hiroshima. The band saw the exhibit in November 1983 in Japan while on the War Tour.