"I’d really, really have to believe in the thing, I don’t want to be that guy on the posters: ‘Buy this guitar’ and all that crap. I’ve talked to a few companies over the years. Plus, I’ve had a lot of people do custom stuff for me—that’s different. Again, I don’t want to be a poster guy in music shops."
- Edge on why he never endorsed a guitar, 2005
did you know
The title of the song '11 O'Clock Tick Tock' refers to a meeting Bono should have had with a friend but missed. The friend put up a note saying 11 O'Clock Tick Tock.