"I don't know if it's possible for us to make something current that is meaningful, not just to our audience but to the times we live in. But that's kind of the job for me and I'm not ready to give it up. I think it's unlikely that we'll pull it off, but then so has the last 20 years been unlikely." - Bono, 2011
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.