"Sometimes I've seen a great song ruined by a bad video. Rarely. It doesn't bother me. If I love the song, I love the song. We looked at the iPod commercial as a rock video. We chose the director. We thought how are we going to get our single off in the days when rock music is niche?"
- Bono, 2005
did you know
The Rattle and Hum album opens with a live cover of The Beatles' "Helter Skelter". Its inclusion on the album was intended by the band to reflect the confusion of The Joshua Tree Tour and their new-found superstar status.