"It’s a lame idea that if you’re an artist, you can’t be smart at commerce. Or if you care about the world’s poor, that you can be smart in philanthropy but stupid in business. It is ludicrous."
- Bono, 2014
did you know
The song 'Heartland' is a homage to America and in particular the Missisippi delta that was the birth of the blues that Bono was getting interested in at the time.