"U2 were born in the context of a live environment. it was our relationship with our audience that gave us our belief in ourselves. It was certainly early on. When we played live something happened. When it went off, something seriously went off in our shows, even in our early club shows."
- The Edge
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.