"Apple made sense. It's the coolest company around and there was no money changing hands. We all agreed it was the right company to work with and we could both benefit from this relationship. Of course, there was grumbling from what you might call the militant wing of the U2 fan base. They accused us of selling out."
- Larry on teaming up with Apple for the U2 iPod
did you know
Although instrumental, the song '4th Of July' was recorded on the 4th of July, it is about how they felt that day. The Edge was playing the guitar, completely unaware that Brian Eno (one of the producers) was recording it.