"The rock stars are all too cool. And I don't want to be that, I've gotten a bit too cool. I want to be like I was as a kid, I want to stay hot and passionate rather than cool."
- Bono, 2006
did you know
In the song 'Zooropa' there are a number of advertising slogans in the lyrics like 'Vorsprung Durch Technik' (Audi), 'Be all that you can be' (the Army), 'Eat to get slimmer' (Slim-Fast) and 'Fly the friendly skies' (United Airlines).