"What I think people don't understand about the music business is that people do not buy stereos to play their records; people buy records to play their stereos."
- Bono, 1990
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is English: "Attention, Baby," is the literal translation.