"I think the last record was very much a sort of U2 fan base record. I don't think we made a hell of a lot of new fans on that record. And with this album, I believe we can."
- The Edge on Songs of Innocence, 2014
did you know
The title of the song '11 O'Clock Tick Tock' refers to a meeting Bono should have had with a friend but missed. The friend put up a note saying 11 O'Clock Tick Tock.