"Somebody asked us: 'Do you need this stuff?' and the truth is you don't really need this stuff. But part of showbusiness is to change people's perceptions, to find ways to make the songs touch people more, to disorientate people so they're more open to being touched."
- Adam on the 360 tour
did you know
U2 was the fourth rock band to be featured on the cover of Time magazine (following The Beatles, The Band, and The Who), who declared that U2 was "Rock's Hottest Ticket".