"There was a sense of expectation everywhere we took the show. People who work for me still refer back to Zoo TV as the most enjoyable campaign they ever worked on."
- Paul McGuinness
did you know
The cover art for No Line on the Horizon is a photograph of Lake Constance, taken by Japanese photographer Hiroshi Sugimoto; titled Boden Sea, it is one of 200 pictures in his Seascapes collection. The image was the inspiration for Bono's lyrics on the track "No Line on the Horizon".