“There is no one better who can harness the emotion and soul and value of people than Bono. He dreams big and then works so hard to get things done.”
- Muhtar Kent, CEO, Coca-Cola
did you know
Starting life as two seperate demos, 'Ultra Violet' and '69', later evolving into 'Lady With The Spinning Head', The Edge improvised a riff that the rest of the band worked with. With said riff, 'One' was born, ultimately changing the outlook of the sessions and more importantly, keeping the band together.